picture left to right:
Darcy Brown, Trust Lead on Tobacoo
Dr Neil Munro, Respiratory Physician
Lee Mack, Associate Director in Health and Wellbeing
We're taking a pioneering approach to making our hospital sites
To mark the sixth anniversary of our Smokefree policy, we today
(Friday, October 12) launched our Fresher,
Cleaner, Healthier, Greener campaign.
The campaign has been backed by staff. Dr Neil Munro, a
respiratory consultant at County Durham and Darlington NHS
Foundation Trust, sees first-hand the impact smoking can have on
He said: "Many patients in our hospitals have illnesses caused
by smoking cigarettes, including emphysema, lung cancer, heart
attacks, strokes, and circulation problems. It is distressing for
patients, their relatives and carers, and for the staff who look
after, them to have to walk through the smoke of those who continue
with a habit that will ultimately damage health.
"More than that, every day the litter that cigarette smoking on
our premises produces has to be cleaned up by members of our staff.
It would be far better if that resource could be used to contribute
to patient care.
"It has become socially unacceptable to smoke at work, in bars
and shops. Wouldn't it be great if we could say the same of
hospital premises and all contribute to make them smoke free?"
We have officially unveiled our high profile Fresher, Cleaner,
Healthier, Greener signage on lamp-posts, walls, floors and windows
across each hospital site.
The move has been backed by Fresh, the region's tobacco control
Ailsa Rutter, Director of Fresh, said: "Visiting hospital can be
very stressful, but smoking on site projects a negative image of
our hospitals as a place to get well. Smoking is still the region's
biggest killer and the NHS can play a key role in helping to reduce
the impact of smoking in all our communities.
"The Smokefree law has been a massive success story in the North
East and nationally and most people enjoy being free of breathing
in smoke. The County Durham and Darlington Trust is the first in
the region to take such a co-ordinated approach to trying to
achieve a smokefree site and to set an examplar policy for other
"We hope the positive new imagery around the hospital site will
raise awareness amongst staff, patients and visitors and help them
to understand the reasons why. Similar campaigns in other regions
have proved to be successful in significantly reducing the levels
of on-site smoking."
The campaign will make our sites fresher, cleaner and healthier
It will also help aid patient recovery. Research shows that
patients who smoke are more likely to have longer stays in
hospital, longer recovery times, more infections and are more
likely to be re-admitted in the short-term. Patients who regularly
leave their ward to go outside and smoke face an increased risk of
Staff have been provided with guidance on approaching those who
continue to smoke on site and have also been offered additional
support. Anyone caught smoking will be asked to stop smoking or
leave the site.
The Trust's stop smoking service has helped over 52,000 people
to quit smoking, since it was established in 1999. Staff, patients
and visitors can contact this free service by calling 0800
011 3405 or emailing email@example.com
'Every aspect of my emergency care was dealt with quickly,
efficiently and professionally with full explanations and
compassion from all staff involved'.
Patient, Emergency Department, Darlington Memorial Hospital