This year's National Smile Month, which runs from 19 May until
19 June 2014, is aiming to be the biggest and best National Smile
Month yet, in encouraging us to improve our oral health.
As part of National Smile Month, County Durham and Darlington
NHS Foundation Trust's Oral Health Team is running a local 'Miles
of Smiles' campaign, with the aim of raising awareness and
education of positive oral health and engaging with local
communities throughout the UK and overseas about the importance of
a healthy mouth.
Trust staff, family and friends are encouraged to take a 'Smiley
selfie' photograph with a 'smiley stick' against a well-known
landmark either in the UK or across the globe.
The 'smiley stick' is a big white smile on a stick, which also
gives information on the reverse on the basics of oral health
Julie King, Oral Health Promotion Lead, said, "Our goal is to
help get oral health back on the map, and help people to realise
the true importance and value of their smile.
"Using a worldwide mapping system, we'll track the global
locations and to add up the number of miles that the 'smiley' has
travelled. The furthest points so far include New Zealand and the
Great Wall of China!"
Those taking part will also be asked about the benefits of good
oral health within their lives and jobs, such as helping to improve
their appearance, confidence and general health.
The key messages on the 'smiley stick' include:
• Brush your teeth for two minutes, twice a day with a
• Cut down on how often you have sugary foods and drinks
• Visit your dentist regularly, as often as they
The Trust's oral health team has launched the 'miles of smiles'
campaign, to see how far a smile can go. Follow us on Facebook and
Twitter to find out!
'The treatment I have received from all the staff has been
excellent and could you extend my thanks to them all. A very
thankful and relieved patient'.
Patient, Dermatology Outpatients Department, University Hospital
of North Durham